About us

BE has always been mission driven with the principles of two things, BE Authentic and BE Educated

Beauty Entourage began as one artist and one dream. Our mission is to empower all artists with a team that will help make those dreams come true.

Our Impact

Building confidence that sustains

The beauty industry can come across as superficial or vein. As artists we get to see the industry from a different view and often forget our impact on women as a whole. We are committed as a company not only to build confidence for our client’s with how they look and feel about themselves but, also for ourselves. When you feel good and are confident to walk in rooms, that energy is contagious and great things can happen!

DISCOVER THE HISTORY OF BEAUTY ENTOURAGE

Company Founded

The founder Ashley Stone launched Beauty Entourage as a part time business to make ends meet in between building her career to one day open her dream salon. Mobile beauty was never thought of as a full time career let alone a viable business. Beauty Entourage began for Ashley, much like many businesses, as a side hustle.

It's Myspace Official!

In 2008, Beauty Entourage became an official entourage of 4 and was no longer a side hustle but, shaping up to be a business that was growing. Social Media was new and it was the official way word of mouth began to spread.As an early adopter to how powerful the internet could be for business, Beauty Entourage was at the beginning of what would change how we marketed and grew.

Building A Brand

In 2012, Beauty Entourage became a full time business and outpacing brick and mortar salons. The dream for artists to have work/life balance was realized and it became Ashley’s mission to develop a company that helped artists thrive working less hours and higher pay.We discovered our identity and mission. To empower women through beauty.Enhancing our client’s features gave them the confidence and built self esteem. while at the same time building our artists confidence and self esteem created independent income that allowed them to flourish.

Beauty Goes High-Tech

Beauty Entourage launched a mobile beauty platform that streamlined the business management and processes so we could expand into more states. We went from booking 250 events a year to over 600. Our teams grew from 15 to 62. We were awarded in the top 360 entrepreneurial businesses across the country by Entrepreneur magazine

BE Headquarters Opened

Our first BE headquarters was opened in Farmington, Ct. We developed our own training methods and guide to success for artists. Our education program was launched.

Expanded to Texas and Created Luxury Mobile Beauty Suites

As the needs of our clients and artists changed, we expanded our service 0fferings and developed more opportunities in the mobile beauty space. BE Suite by Beauty Entourage is a luxury mobile suite that creates ownership and flexibility for artists looking to grow in their mobile career.

Company Founded

The founder Ashley Stone launched Beauty Entourage as a part time business to make ends meet in between building her career to one day open her dream salon. Mobile beauty was never thought of as a full time career let alone a viable business. Beauty Entourage began for Ashley, much like many businesses, as a side hustle.

It’s Myspace Official!

In 2008, Beauty Entourage became an official entourage of 4 and was no longer a side hustle but, shaping up to be a business that was growing. Social Media was new and it was the official way word of mouth began to spread.As an early adopter to how powerful the internet could be for business, Beauty Entourage was at the beginning of what would change how we marketed and grew.

Building A Brand

In 2012, Beauty Entourage became a full time business and outpacing brick and mortar salons. The dream for artists to have work/life balance was realized and it became Ashley’s mission to develop a company that helped artists thrive working less hours and higher pay.We discovered our identity and mission. To empower women through beauty.Enhancing our client’s features gave them the confidence and built self esteem. while at the same time building our artists confidence and self esteem created independent income that allowed them to flourish.

Beauty Goes High-Tech

Beauty Entourage launched a mobile beauty platform that streamlined the business management and processes so we could expand into more states. We went from booking 250 events a year to over 600. Our teams grew from 15 to 62. We were awarded in the top 360 entrepreneurial businesses across the country by Entrepreneur magazine

BE Headquarters Opened

Our first BE headquarters was opened in Farmington, Ct. We developed our own training methods and guide to success for artists. Our education program was launched.

Expanded to Texas and Created Luxury Mobile Beauty Suites

As the needs of our clients and artists changed, we expanded our service 0fferings and developed more opportunities in the mobile beauty space. BE Suite by Beauty Entourage is a luxury mobile suite that creates ownership and flexibility for artists looking to grow in their mobile career.

Meet Ashley Stone

Founder of BE

Ashley Nicole Stone is the founder and CEO of Beauty Entourage, a mobile beauty business that originated in Connecticut in 2005 and now spans across the country. For 18 years, Ashley has pursued her calling as an entrepreneur in all facets of the beauty industry. She is passionate about helping other beauty professionals create financial independence while doing what they love smarter, not harder. Entrepreneur Magazine has recognized Beauty Entourage as one of the top 360 entrepreneurial companies in America. Her bridal teams have provided mobile services to over 10,000 weddings and have been honored in BRIDES magazine as one of the country’s top hair and makeup team. Ashley has honed her craft as a stylist behind the chair, behind the camera, and on the runway. In business, she had gone from breaking even to seven-figure profits by pioneering new models for doing things better and faster – always with an eye on what’s next.

At Beauty Entourage, we believe that when you do what you love, you never work a day in your life. We are committed to empowering artists to achieve their dreams through providing education, resources and support that enable them to thrive in today’s competitive marketplaces. Our vision is to be the leading provider of resources for not only the top artists in the beauty industry but, a resource for our customers to work with the best.

“Our mission is to disrupt the way we access and receive beauty services without sacrificing a salon's luxury and quality.”
- Ashley Stone-Hernandez

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